Cashing in in South Korea

| October 28, 2013 | 0 Comments

Kim Ki-Hoon, self-styled ‘teacher’, is coining it as a result of his private, after-hours tutoring academy called a ‘hagwon’ in South Korea.

While the government cracked down on hagwons recently, they have sprung up again, and certain instructors like Ki-Hoon have achieved celebrity status as he lectures English to large classes. His income of US$4 million a year, however, comes largely from his lessons recorded on video and available on the internet. Hagwon owners regularly scour the internet, searching for those tutors – none of whom need certification – with the largest classes (an indication of respect), reading parent reviews and monitoring student test scores. Poaching of tutors from other hagwons is common.

Category: e-Education, Summer 2013

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