Dynamic sportsmanship

| October 29, 2013 | 0 Comments

By Sivuyile Poro

In October 2011, I established Dynamic Sports Coaches (Pty) Ltd to ensure that school-going students who play sport are coached by trained, knowledgeable, professional sports coaches.

In recent years, I had noticed a trend – schools, whether private or public, are opting to employ individuals who hold some form of sports coaching accreditation rather than normal classroom teaching qualifications. A school sports department is only as strong as its coaching staff and the results that they achieve every season.

Gone are the days when a class teacher, who may have been passionate about coaching sports, was allowed to coach a team that would be competing against a top-performing traditional rugby or cricket school. Vacancies for teachers-in-charge of sport, sports coordinators and their deputies are being advertised by schools almost every month.

However, those who graduated with degrees in sports science, biokinetics, sports administration or sports management, for example, would not be suitable candidates for these positions – they have no prior experience in school environments, let alone teaching experience or qualifications, and may not be registered with the South African Council of Educators (SACE).

For the love of sport
These graduates are the ones Dynamic Sports Coaches recruits and trains to become qualified professionals who coach various sports codes in schools. We do it for the love of sport and for the development and longevity of sustainable employment in sport. Our company ‘professionalises’ people who coach sports at schools by sending all our sports coaches on specific accredited courses throughout the sporting seasons of the year, and we pay for them. If the South African Football Association (SAFA) offers an Introductory Level 0 coaching course, our trainees will participate. If Swimming South Africa offers a Learn to Swim course for beginner coaches, our trainees will be there.

Creating employment
I believe that our coaches should not only be able to coach just one sport. This kind of labels them as a ‘one-trick pony’ and we do not want that. If a sports coach can coach swimming, soccer, cricket and rugby (just to mention a few sports codes), they can possibly work from January to November of one year. Through our programme, we aim to alleviate the crisis of unemployment by developing our country’s youth who have qualified in, are interested in or are studying towards sports coaching.

The criteria we use to select candidates is based on, but is not limited to, previous sports coaching or playing experience, knowledge of and accreditation in sports coaching. The programme is open to applicants who hold a matric certificate.

On the move
Since our official launch in March 2012, the company has managed to secure credible private and public schools as clients. Dynamic Sports Coaches wants to meet all schools’ demands for high-quality professionals who will develop and coach sports and help to produce well-rounded pupils.

Sivuyile Poro is Dynamic Sports Culture’s MD. He is a former Eastern Cape provincial rugby player and an educator at a prominent Johannesburg school. Next year, his company plans to host a Pro 20 cricket tournament, pitting private schools against public schools in an effort to foster the growing interest in this sport in Soweto.

Contact him at cellphone: +27 (72) 780 1237 or visit http://www.premiumlife.co.za/dsc/.

Category: Summer 2013

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